Podaci o smeru
| Kategorije na sajtu: | Marketing/PR |
| Vrste studija: | Akademske |
| Na prijemnom se polaže: | - |
| Gradovi: | - |
Nastavni plan i ispiti
Public Relations, Advertising and Marketing (4 yrs, B.A.)
| Programme | Public Relations, Advertising and Marketing (4 yrs, B.A.) |
| Duration (years) | 4 |
| Minimum Credits | 120 |
| Minimum ECTS Credits | 240 |
| Path Notes | R = Required course |
| Aims and objectives |
| Section: A - Major Requirements |
| Min. Credits: 39 Max. Credits: 45 |
| Min. ECTS Credits: 78 Max. ECTS Credits: 90 |
| Notes: Students may select to do BADM-439 or BADM-475 or BADM-493. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| COMM-125 | Introduction to Journalism |
3 | 6 | 3 | |
| COMM-135A | Introduction to Communication Studies |
3 | 6 | 3 | |
| COMM-220 | Newswriting |
3 | 6 | 3 | |
| COMM-230G | Voice and Diction - Greek |
3 | 6 | 3 | |
| COMM-321 | Public Relations Principles |
3 | 6 | 3 | |
| COMM-322 | Public Relations Methods |
3 | 6 | 3 | |
| COMM-385 | Media Policies |
3 | 6 | 3 | |
| COMM-395 | PR and the New Media |
3 | 6 | 3 | |
| COMM-400 | Media Literacy |
3 | 6 | 3 | |
| COMM-422 | PR Campaign Develop. & Mgt |
3 | 6 | 3 | |
| COMM-450 | Corporate Communication |
3 | 6 | 3 | |
| COMM-485 | Digital Media |
3 | 6 | 3 | |
| MGT-281 | Introduction to Management |
3 | 6 | 3 | |
| MKTG-291 | Marketing |
3 | 6 | 3 | |
| MKTG-340 | Sales Promotion and Direct Marketing |
3 | 6 | 3 | |
| MKTG-390 | E-Commerce |
3 | 6 | 3 | |
| MKTG-393 | Advertising |
3 | 6 | 3 | |
| MKTG-398 | Marketing Research |
3 | 6 | 3 | |
| MKTG-405 | Media Planning |
3 | 6 | 3 | |
| MKTG-493 | Strategic Marketing |
3 | 6 | 3 | |
| MKTG-496 | Consumer Behavior |
3 | 6 | 3 |
| Section: B - Communication and Business Electives |
| Min. Credits: 27 Max. Credits: 33 |
| Min. ECTS Credits: 54 Max. ECTS Credits: 66 |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| ACCT-110 | Accounting I |
3 | 6 | 3 | |
| ACCT-111 | Accounting II |
3 | 6 | 3 | |
| BADM-230 | Business Law |
3 | 6 | 3 | |
| BADM-234 | Organizational Behavior |
3 | 6 | 3 | |
| BADM-439 | Senior Simulation in Business |
3 | 6 | 3 | |
| BADM-475 | Strategy and Business Policy |
3 | 6 | 3 | |
| BADM-493 | Final Year Project |
3 | 6 | 0 | |
| COMM-115 | Introduction to Electronic Media |
3 | 6 | 3 | |
| COMM-116 | Audio Production |
3 | 6 | 3 | |
| COMM-117 | Video Production |
3 | 6 | 3 | |
| COMM-222 | Graphic Communication (Graphic Layout) |
3 | 6 | 3 | |
| COMM-240A | Communication and Media Analysis |
3 | 6 | 3 | |
| COMM-431 | Gender and Communication |
3 | 6 | 3 | |
| COMM-440 | Communication Law |
3 | 6 | 3 | |
| DES-260 | Photography I |
3 | 6 | 3 | |
| ECON-261 | Principles of Microeconomics |
3 | 6 | 3 | |
| ECON-262 | Principles of Macroeconomics |
3 | 6 | 3 | |
| FIN-266 | Managerial Finance |
3 | 6 | 3 | |
| HOSP-100 | Introduction to Hospitality Management |
3 | 6 | 3 | |
| MGT-481 | Human Resource Management |
3 | 6 | 3 | |
| MKTG-330 | Marketing and Social Responsibility |
3 | 6 | 3 | |
| MKTG-360 | Selling & Sales Management |
3 | 6 | 3 | |
| MKTG-370 | Retail and Distribution Management |
3 | 6 | 3 | |
| MKTG-375 | Relationship Marketing & Internal Mktg |
3 | 6 | 3 | |
| MKTG-380 | Marketing of Services |
3 | 6 | 3 | |
| MKTG-491 | International Marketing |
3 | 6 | 3 | |
| THOM-300 | Conferences and Exhibitions |
3 | 6 | 3 |
| Section: C - Foreign Languages Electives |
| Min. Credits: 12 Max. Credits: 12 |
| Min. ECTS Credits: 24 Max. ECTS Credits: 24 |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| FREN-101 | French Language and Culture I |
3 | 6 | 3 | |
| FREN-102 | French Language and Culture II |
3 | 6 | 3 | |
| FREN-201 | French Language & Culture III |
3 | 6 | 3 | |
| FREN-315 | Contemporary France |
3 | 6 | 3 | |
| GERM-101 | German Language and Culture I |
3 | 6 | 3 | |
| GERM-102 | German Language and Culture II |
3 | 6 | 3 | |
| GERM-201 | German Language and Culture III |
3 | 6 | 3 | |
| ITAL-101 | Italian Language and Culture I |
3 | 6 | 3 | |
| ITAL-102 | Italian Language and Culture II |
3 | 6 | 3 | |
| RUS-101 | Russian Language & Culture I |
3 | 6 | 3 | |
| RUS-102 | Russian Language & Culture II |
3 | 6 | 3 |
| Section: D - Language Expression |
| Min. Credits: 9 Max. Credits: 15 |
| Min. ECTS Credits: 18 Max. ECTS Credits: 30 |
| Notes: (1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE. (2) Students may complete BADM-231 or BADM-332. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| BADM-231 | Business Communications |
R | 3 | 6 | 3 |
| BADM-332 | Technical Writing and Research |
R | 3 | 6 | 3 |
| BENG-100 | College English |
3 | 6 | 6 | |
| COMM-200 | Business & Professional Communication |
R | 3 | 6 | 3 |
| ENGL-100 | Basic Writing |
3 | 6 | 3 | |
| ENGL-101 | English Composition |
R | 3 | 6 | 3 |
| Section: E - Computer and Mathematics Electives |
| Min. Credits: 12 Max. Credits: 18 |
| Min. ECTS Credits: 24 Max. ECTS Credits: 36 |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| COMP-150 | Microcomputer Applications |
3 | 6 | 3 | |
| COMP-151A | Fund. Conc. of Info. and Comp. Tech. |
3 | 6 | 3 | |
| MATH-105 | Intermediate Algebra |
3 | 6 | 3 | |
| MATH-108 | Finite Maths with Applied Calculus |
3 | 6 | 3 | |
| MATH-221 | Statistics I |
3 | 6 | 3 | |
| MATH-321 | Statistics II |
3 | 6 | 3 | |
| MIS-351 | Information Systems Concepts |
3 | 6 | 3 | |
| MULT-160 | Introduction to Multimedia |
3 | 6 | 3 | |
| MULT-161 | Interactive Multimedia Development |
3 | 6 | 3 |
| Section: F - Humanities and Social Sciences Electives |
| Min. Credits: 12 Max. Credits: 18 |
| Min. ECTS Credits: 24 Max. ECTS Credits: 36 |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | |
| ANTH-105 | Cultural Anthropology |
3 | 6 | 3 | |
