Podaci o smeru
| Kategorije na sajtu: | Marketing/PR |
| Vrste studija: | Akademske |
| Na prijemnom se polaže: | - |
| Gradovi: | inostranstvo |
Nastavni plan i ispiti
Marketing (4 yrs, Bachelor of Business Administration)
| Programme | Marketing (4 yrs, Bachelor of Business Administration) | |
| Duration (years) | 4 | |
| Minimum Credits | 120 | |
| Minimum ECTS Credits | 240 | |
| Path Notes | R = Required course C = Recommended course |
| Aims and objectives | |
| Section: A - Major Requirements | |
| Min. Credits: 45 Max. Credits: 54 | |
| Min. ECTS Credits: 90 Max. ECTS Credits: 108 | |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| MKTG-310 | Integrated Marketing Communications |
R | 3 | 6 | 3 | |
| MKTG-321 | Marketing Public Relations |
3 | 6 | 3 | ||
| MKTG-330 | Marketing and Social Responsibility |
3 | 6 | 3 | ||
| MKTG-340 | Sales Promotion and Direct Marketing |
3 | 6 | 3 | ||
| MKTG-350 | New Product Development |
3 | 6 | 3 | ||
| MKTG-360 | Selling & Sales Management |
3 | 6 | 3 | ||
| MKTG-370 | Retail and Distribution Management |
3 | 6 | 3 | ||
| MKTG-375 | Relationship Marketing & Internal Mktg |
3 | 6 | 3 | ||
| MKTG-380 | Marketing of Services |
R | 3 | 6 | 3 | |
| MKTG-388 | Small Firms and B2B Marketing |
3 | 6 | 3 | ||
| MKTG-390 | E-Commerce |
3 | 6 | 3 | ||
| MKTG-393 | Advertising |
R | 3 | 6 | 3 | |
| MKTG-398 | Marketing Research |
R | 3 | 6 | 3 | |
| MKTG-400 | Brand Marketing |
3 | 6 | 3 | ||
| MKTG-405 | Media Planning |
3 | 6 | 3 | ||
| MKTG-491 | International Marketing |
3 | 6 | 3 | ||
| MKTG-493 | Strategic Marketing |
R | 3 | 6 | 3 | |
| MKTG-495 | Case Studies in Marketing |
3 | 6 | 3 | ||
| MKTG-496 | Consumer Behavior |
R | 3 | 6 | 3 |
| Section: B - Business Support Requirements | |
| Min. Credits: 33 Max. Credits: 33 | |
| Min. ECTS Credits: 66 Max. ECTS Credits: 66 | |
| Notes: Students may select to do BADM-439 or BADM-475 or BADM-493. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| ACCT-110 | Accounting I |
3 | 6 | 3 | ||
| ACCT-111 | Accounting II |
3 | 6 | 3 | ||
| BADM-230 | Business Law |
3 | 6 | 3 | ||
| BADM-234 | Organizational Behavior |
3 | 6 | 3 | ||
| BADM-431 | Research Methods in Business |
3 | 6 | 3 | ||
| BADM-439 | Senior Simulation in Business |
3 | 6 | 3 | ||
| BADM-475 | Strategy and Business Policy |
3 | 6 | 3 | ||
| BADM-493 | Final Year Project |
3 | 6 | 0 | ||
| ECON-261 | Principles of Microeconomics |
3 | 6 | 3 | ||
| ECON-262 | Principles of Macroeconomics |
3 | 6 | 3 | ||
| FIN-266 | Managerial Finance |
3 | 6 | 3 | ||
| MGT-281 | Introduction to Management |
3 | 6 | 3 | ||
| MKTG-291 | Marketing |
3 | 6 | 3 |
| Section: C - Major Business Electives | |
| Min. Credits: 3 Max. Credits: 9 | |
| Min. ECTS Credits: 6 Max. ECTS Credits: 18 | |
| Notes: Complete section courses or any ACCT-, BADM-, ECON-, FIN-, IMGT-, MIS-, MGT-, MKTG-, HOSP-, SPRT-, TRVL- course not taken as a major core or major requirement. BADM-480, BADM-481 and BADM-491 may have a credit range of 1-3 credits / 2-6 ECTS. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| BADM-480 | Internship |
1 | 2 | 0 | ||
| BADM-481 | Business Task Assignment |
1 | 2 | 0 | ||
| BADM-491 | Special Topics in Business |
1 | 2 | 0 |
| Section: D - Language Expression | |
| Min. Credits: 9 Max. Credits: 15 | |
| Min. ECTS Credits: 18 Max. ECTS Credits: 30 | |
| Notes: (1) Placement in English courses is done on the basis of a Placement Test or tests such as TOEFL or GCE. (2) Students may complete BADM-231 or BADM-332. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| BADM-231 | Business Communications |
R | 3 | 6 | 3 | |
| BADM-332 | Technical Writing and Research |
R | 3 | 6 | 3 | |
| BENG-100 | College English |
3 | 6 | 6 | ||
| COMM-200 | Business & Professional Communication |
R | 3 | 6 | 3 | |
| ENGL-100 | Basic Writing |
3 | 6 | 3 | ||
| ENGL-101 | English Composition |
R | 3 | 6 | 3 |
| Section: E - Computer/MIS Electives | |
| Min. Credits: 6 Max. Credits: 9 | |
| Min. ECTS Credits: 12 Max. ECTS Credits: 18 | |
| Notes: Complete section courses or any COMP-, MIS- or MULT- courses. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| COMP-150 | Microcomputer Applications |
3 | 6 | 3 | ||
| COMP-151A | Fund. Conc. of Info. and Comp. Tech. |
3 | 6 | 3 | ||
| MIS-151 | Business Applications |
3 | 6 | 3 | ||
| MIS-215 | Project Management |
3 | 6 | 3 | ||
| MIS-351 | Information Systems Concepts |
3 | 6 | 3 | ||
| MIS-390 | E-Business |
3 | 6 | 3 |
| Section: F - Mathematics Electives | |
| Min. Credits: 6 Max. Credits: 12 | |
| Min. ECTS Credits: 12 Max. ECTS Credits: 24 | |
| Notes: |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| IMGT-486 | Quantitative Methods |
3 | 6 | 3 | ||
| MATH-105 | Intermediate Algebra |
3 | 6 | 3 | ||
| MATH-108 | Finite Maths with Applied Calculus |
R | 3 | 6 | 3 | |
| MATH-221 | Statistics I |
R | 3 | 6 | 3 | |
| MATH-321 | Statistics II |
3 | 6 | 3 | ||
| MIS-270 | Statistical Applications in Business |
3 | 6 | 3 |
| Section: G - Humanities and Social Sciences Electives | |
| Min. Credits: 6 Max. Credits: 12 | |
| Min. ECTS Credits: 12 Max. ECTS Credits: 24 | |
| Notes: Complete section courses or any language course FREN-, GERM-, ITAL-, RUS-, SPAN-, GREK-, TURK-. |
| Course Id | Title | Credits | ECTS Credits | Teaching Hours | ||
| ANTH-105 | Cultural Anthropology |
3 | 6 | 3 | ||
| ART-110 | Introduction to Visual Arts |
3 | 6 | 3 | ||
| ART-111 | Greek Art |
3 | 6 | 3 | ||
| BADM-121 | Business Ethics |
C | 3 | 6 | 3 | |
| ENGL-102 | Western World Literature & Composition |
3 | 6 | 3 | ||
| ESCI-200 | Society and Environment |
3 | 6 | 3 | ||
| EUS-103 | Modern European History and Politics |
3 | 6 | 3 | ||
| HIST-201 | World History to 1500 |
3 | 6 | 3 | ||
| HIST-260 | Cyprus History and Culture |
3 | 6 | 3 | ||
| HIST-265 | The US and World History Since 1945 |
3 | 6 | 3 | ||
| MUS-107 | Music Appreciation |
3 | 6 | 3 | ||
| MUS-110 | Introduction to Music |
3 | 6 | 3 | ||
| PHIL-101 | Introduction to Philosophy |
3 | 6 | 3 | ||
| PSCI-101 | American National Government |
       
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